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What is this?

Where Money Goes is an interactive map of the world economy. Start from about $118 trillion of global GDP, then click to zoom into household consumption, recreation, direct digital spending, in-app purchases, mobile game publishers and, finally, individual games such as Honor of Kings or Royal Match.

Every slice shows its size, its share of the level above and its source. Orange dashed views — digital advertising, e-commerce GMV and platform fees — are shown for context but are not additive with GDP, because they would double count spending that is already included elsewhere.

Read the methodology and sources →